ANIMATION

To accompany my other deliverables here is my animation for the processing brief, i have outlined it at the top of this brief so that it's easier to find:

New edited boards

I have put together all my new boards, with all the edits and the spelling errors checked, some grammar changed and some of the description edited. They all work together a lot better now and seem to really explain what is being shown. I am happy with these boards.

ISTD Boards Crown 2 Poster Boards Processing Boards Solicitor Boards
D&AD BOARDS

Crit feedback

We had our Final crit today. I focused on getting my boards crited, the main focus on being around the boards and the spelling/layout. I wanted the boards to be all about the images, and then the information to come secondary.
Doing this was also very helpful because i printed them off a2 which meant that i could really see how the type and the images were working, seeing the balance between them both etc. Im really happy with the size of the font because this was very important, i need the type to be clear but not oversized. I think printing them off the images has really helped see what images are working and what aren't. I know i need to re-phtograph some images.

Generally the feedback was good, there were various spelling, grammar mistakes that needed fixing so I'm happy they were spotted, as well as switching over the images making some larger etc.

I have a list of corrections that i need to make but that can be fixed, i need to re-photograph and focus on getting some direction sorted for the crown  brief because thats doing my head in.

Boards

I have put together the boards for the Processing brief, using the images i have taken i have then changed them / tweaked them to fit the board. I wanted to tell the story of how everything came about, from the original work i did with Ailsa, and then how that developed into what I have created.

I am happy with the amount of text, it clearly outlines what has happened and why and this is important so that each stage is clear and can be understood. 

_______________________________________

Photographs

From each of the photographs i have selected the ones that i think are more applicable, the ones that showcase the products better. The most frustrating thing was working with my camera, they looked alright on the screen then when i put them on the computer they were rubbish. So I'm going to have to re-photograph some of the photographs; ISTD and Type museum brief.

Here are some of the edited photographs:

Photographs

I spent today getting all my products together, printing off the last part of my ISTD, printing off the bellyband for my poster brief and printing off the processing map. After getting all those files completed and ready to print i have spent the whole day photographing the projects.
This actually took a a lot longer than i thought it was going to take. Which was good and bad, good because i had a range of products and bad because it was time consuming and i didn't think it'd take as long as it did.



photo4

Photo 3

pohoto2

Pro 2

proc

Dan 2

Dan 1

Untitled

Sol 2

Sol 2

What's left

Doing the boards i have now worked out what i need to do with the last remaining briefs in order to get them finished so i can photograph them. I want to get the rest of the design work finished by today and tomorrow (DEC 5th/6th), so that i can start photographing the products tomorrow (DEC 6th/7th). This way the boards will be ready to be produced on Wednesday for Thrusday's crit.


WHAT I NEED TO DO:

ISTD: 
- Cut Out postcards
- Cut out posters
- Finish Layouts

HOTEL:
- Need to do room visuals and pull together all photoshopped images

POSTER BRIEF:
- Need to put posters in their frames
- Need to print bellyband

SOLICITOR BRIEF:
- Finish business cards
- Do letterhead print
- Need to buy wax

PROCESSING:
- Re- Print map

D&AD:
- Need to cut out skins for Polaroid's

Board photos and layouts

I have taken each board and do a very rough sketch of how i want the board to be delivered. One of the main things is i need to differentiate which board is which, as for some there are more than others. I have decided to put a band of colour along one side, that will link to the most prominent colour within the brief. this way when you go through them you can see they all link, regardless of the actual page numbers (even though these will be on as well).

Theres still a lot of photography needed to be done, but now i have worked out the exact angles that i want in order to photograph the deliverables in the best way. With some theres definite format that i want them to take whereas others i have done a variation just to see what's best, but i won't know until i have actually taken them.

The minimum amount of boards i am going to produce is 4 and the most is 10. I was a little worried about this because on the brief it says 4-6 boards, but i spoke to Lorenzo on Friday and one of my briefs is very process driven and i need to explain it with each deliverable, other wise it won't really make much sense. So i spoke to Amber this morning and she said that if its appropriate then I can have more than 6 boards. So that's good.. We'll see if that changes come the assessment briefing.. 

Boards Notes

I spent some time this weekend working out the information for my boards, the content for them and the general layout for them. By doing this i have now established more clearly where i am with each brief, what i need to finish in order to create them and what is the strongest elements of each brief. Unlike last year i want to produce some really professional boards, i think the key element is focusing on whats is the most appropriate elements to go on the boards. 

I want to tell the story of the briefs, but i want them to focus mostly on the deliverables then the initial ideas etc, purely because that is all on my blog anyway. If they need to find where a concept came from thats where they go to find it anyway. 

More than anything this has really helped me focus on what images of the deliverables that i want, i realise with one brief it is completely photoshopped as this is the most appropriate format for it, so thats just going to be down to me to sort out. 

The next stage is to re-produce the layouts and work out roughly how i want each photo on the boards taken, what angles etc. Some of them i have a very distinct idea of what i want, but others its a case of trail and error. 

This process has really helped me because its put all my briefs into perspective so now i know exactly what i need to do in order to finish the briefs. 

THIS WEEK

So, this week was all about the production side of my briefs. It has actually been a really successful week, i have got loads done and all the deliverables for the D&AD and Processing brief are pretty much done, as well as a significant improvement with the solicitor brief.

WHAT I'VE DONE:

D&AD
Ticket - DONE
Tote - DONE
Publication - DONE
Poster - DONE
Certificate - DONE

Processing
Map - DONE
Tote - DONE
T-shirt - DONE
Tag - DONE
Signage - DONE
Animation - DONE
Poster - DONE
Flyer - DONE

Solicitor
Designs (brand identity) - DONE
Envelope - DONE
Letterhead Holder - DONE

Poster
Packaging - DONE
Rasters - DONE
Less is only - DONE
Mount - DONE

WHAT I NEED TO DO:

D&AD
Polaroid Skin
Display Banners

Processing
Put all together and shoot


Solicitor
Business Card  - NEED STOCK AND LASER CUT EMBOSS
Large Envelope - NEED TO DESIGN
Compliment Slip - NEED STOCK TO PRINT
Letterhead - NEED STOCK TO PRINT
Seal - NEED TO ORDER

(ALL STOCK IS ORDERED WAITING TO BE DELIVERED)

Poster
Need to mount all the posters
Need to photograph them all
Need to do slip to go around box
Need to do small publication of each poster to go into the box
Need to print the three reaming posters onto handmade stock


So generally this is good, the Processing brief is now finished just need to photograph them all together. The D&AD brief is nearly done just need to do the polaroid skin and display banner. With the solicitor brief i need the stocks to come through in order for me to send the rest to print.
Theres still quite a bit to do with the poster brief, but should be no more than 2 days work.
Then i can focus on finishing the ISTD brief and the Crown brief.

I have taken some photos of the all the products I have produced this week, some have turned out better than others, but this was more of an experimentation then a final shoot. however some of them do work well so i will use them as the final shots. It was a good time for me to gage how much I've done this week, and what needs to be finished. I am very close to getting three briefs finished now, so thats great and i can focus on the others and get them done.

[SCRIBD]

Signage

After having the crit let week with Fred and everyone, i realised that some signage should be done for the event./ Instructions to walk around the university and how to get to certain rooms, and talks etc. Seeing as the majority of it would be happening in woodwork, the placement of the signs is fairly obvious. I took on the same format of script for the rest for he posters etc and used the 'nav' part in order to insinuate the direction, it is defiantly the most appropriate out of all the web script.

I have photos hoped the chosen designs onto the images that were originally used in the projected. However, i will need to go and make some more, some better ones to help illustrate the placement of the designs. Context is key to this working well. 

NEw posters

After creating a more consistent brand image, i have pulled together the brand identity for the processing brief and decided to bring it into the poster designs for the main event. I think it needed re-doing just to pull together the whole identity of the image. now that the more complicated design work has been done, it means that these can be designed very easily and very quickly (being the key point). I will be using the same colours as before, grey and green. So thats a consideration i didn't need to worry about when making these. I wanted them to mimic slightly the designs for the event map, so that it would all work together. 

// DESIGN FOR THE NEW EVENT POSTER

TOTE PRINTS

Tote Prints
Yesterday I managed to set both my screens for printing the tote bags for both the event promotions i am doing. This meant today i was able to start screen printing them. I am really happy with how the D&AD posters have turned out. The pattern is really striking and it looks very interesting on the tote bag.

I am a little disappointed with the processing one as part of the screen has been blocked, and i think thats but the gum tape. So i need to reclean it and do them again. I also realise sprinting the florescent greens as not working as its too pale and won't stand out. I did try to marble together both the colours, and the last one worked. If only the screens wasn't blocked. Either way I'm happy with the layout of both the bags.

TIMETABLE

I have set up a timetable for next week, which is all about producing the briefs that I have ready so that they can be finished and I can focus on the deliverables for the others.

INTERIM SELF - EVALUATION

General evaluation of my progress, I am working through the briefs in a sporadic way. This hasn’t been a negative thing up until now, not because I haven’t covered the briefs, I am now just confusing myself with the direction of each brief. I need to go through each brief ad systematically evaluate my progress so far and where I need to be with them by next week.

After last weeks tutorial I managed to gain some direction for my briefs, mainly by dropping one of them – ‘the publication brief’ – this was a strategic drop due to the lack of potential in this brief compared to potential in others. Fred made this clear to me in my tutorial, and I agreed with him, my time would be better spent investigating the other briefs I have done and pushing them.


So getting back to this weeks crit, by this crit I wanted to have the 3 briefs I am investigating further in a better position.

As shown on the evaluation sheet I have made quite a lot of progress on two out of the three briefs, the weakest by far being the solicitor brief, and this is because I defiantly went down the wrong avenue of development. With regards to the D&AD brief and Processing, I have now established the appropriate identities for each brief, and as I am process driven. They are now at a stage to start making deliverables. My main worry with this is time, because I’m process driven everything I do has to be produced slowly. And as every brief has elements of being process heavy I need to work out the most strategic way of producing these briefs, quickly, efficiently and successfully – tall order??

So, the next stage is to go through each brief, outline what needs to be done when and how.

BRIEF 1 – POSTERS: All posters are designed, its just a case of getting them produced. 6 out of the 10 are done, it’s the remaining 4 that need to be finished. They need laser cutting, all my slots are booked, and stocks arrived on Wednesday (16^th November), so I’m now in a position to get them printed and ready. After this they need packaging – and I am dedicating two days to get that sorted once all the posters are produced.

BRIEF 2 – POSTERS: Publication: As mentioned previously this has been dropped, due to the fact that there is not enough potential in. This brief compared to other briefs. But I want to consider this brief for my FMP. In replacement of this I am turning the Solicitor brief into my second major brief.

BRIEF 3 – POSTERS: Hotel: This brief is currently on hold due to the fact I want to get the other briefs done and out the way. Thus far I have the new identity of the brand, it’s a case of now spending time on the deliverables and getting those designs right.

BRIEF 4 – Competition ISTD: This is my ‘playful’ brief, it has a lot of scope to just play with and get produced, so I am going to do this along with the Hotel brief once the other 3 are delivered.

ADD BRIEF 5 – Solicitor: I still have a lot of development to do with this brief, it is not at the stage that I wanted it to be at by now. So this is something I really need to crack on with, I have the deliverables sorted and they are fairly simple so I need to get the designs nailed.

ADD BRIEF 6 – Processing: I am happy with the stage I’m at with this brief, the designs are done I just need to produce the deliverables. I need to highlight the deliverables again just to make sure I’m getting the most out of them.

ADD BRIEF 7 – D&AD: The design and identity for this brand is done, it’s now a case of producing work. There’s a bit more development I need to go, just different examples, but generally I am ready to produce the design work. 

BRIEFS SO FAR

Just to round up where my progress is with my briefs so far:

BRIEFS:
1. Poster [ON HOLD] - 80% fininshed, need to do packaging and last prints.
2. Hotel [ON HOLD]- 50% Logo designed, brand identity sorted, need to apply to media and print.
3. ISTD[ON HOLD] - 20% Still in the development stage.
4. Solicitor Brief - 60% Logo designed and happy with, need to apply designs to stationary and print.
5. DANAD - 75% Nearly finished, just need to get everything printed and delivered.
6. Processing - 75% Nearly finished, need to do final tweaks and print.

PROCESSING BRIEF

Again, since last weeks tutorial I have taken on the processing brief, and the plan is to make the deliverables for the event. This is probably the brief that I have made the most changes too. My aim was to create a logo that could be used across the formats that I intend to use, and then within that create the range of deliverables for the evnt. I have made quite a lot of progress with this brief, and designed all the deliverables, it's just a case now of getting them printed. Again, with this brief I intend to use processes and finishing techniques to create the final outcomes, so the printing side of things is larger than the design side. but now i have the designs, I can start making them.

Animation

I created a really short animation taking elements from the branding that i have created and used it to make a visual that would be played on the entrance to the leeds college of art. This is to immediately attract attention to the people walking in and direct them to the event, so that they can clearly see the symbols and match them up to signage and hopefully go to whatever is happening that day.

Event promotion map

I have taken on the brand image and constructed it into a map inspired poster/flyer of the event and how each day is structured. I wanted to do it in the most unconventional way possible, so that visually it was striking, and essentially the information came second. 

Throughout this process I have taken the design and developed it, taking elements from each that worked better. By doing this i was constantly evaluating the process of each design. The layout's important because it pulls together the information, and also helps create a visual structure to it that will deliver in the 

most appropriate way.
I have also plaid around with the colours, using the colour palette I have created in order to help define the structure even more.

With regards to the stock i think I'm going to use a grey backed sugar paper stock to print on, it will look a lot better with the pattern on, and it will also give more of a texture for people to handle it with.

// CHOSEN EVENT MAP DESIGN