After settling on the deliverables, and the style i wanted to create I have chosen to develop the 'blue range'. this is for the mock ups and the hand in, but in total there would be 3 ranges for the colour choice. Taking on the blue range i used the pantone swatch books to create my colour swatches for the stationary. As there will be range of different media used, i have taken a selection from the coated, uncoated and sold matt range. this way all my basis are covered when it comes to printing off my stationary.
// COLOUR SWATCHES
LETTERHEAD HOLDER
After choosing the appropriate colours, i have developed some ideas for the design of the letterhead holder. Seeing as this is going to be one of the larger prints and have more detail on it. By doing this first i can take elements of it and bring it across into other development for the other formats.
[ IMAGES OF SKETCHES FROM NOTEBOOK]
I chose to go with a more fluid looking design, with some curves in it so that it looks more professional, and has more of a corporate feel to it. Once that design was done, i have brought in the pattern design i created when making the seal development. This is to add another visual to the piece apart from just the logo.
// THE FINAL DESIGN
ENVELOPE DESIGN
Within this i decided to take on the envelope design, and bring across elements from the letterhead holder so that it starts to form a coherent brand image. The envelope shape is the standard envelope design. This is because i wanted it to have more of a corporate feel. The envelope design is fairly simple in its design, and hold all the elements that i needed it to. The logo being the key feature. it must be the most recognisable element of the design.
I wanted the inside to be covered, again to add a different visual, so that its not just a flat an standard envelope.
// INSIDE
// FRONT
I have really knocked back the opacity on the pattern design, this is so you can just about see it
but it won't detract from the main logo
// FINAL DESIGN
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