Saturday 10 December 2011

Crown

I have created new vectors that would illustrate each room that i have created the brand deliverables for. I wanted them to be simple so that the accompanying graphics wouldn't be detracted from seeing as they re the main part. What i have done instead of using the dotted line to illustrate what would be made is i have made the stroke of the vector thicker so that it would stand out against the rest of the vector. I wanted the visual to be obvious and to see what would be what. 

I have also used the same pantone for the colour of the vectors and knocked back the opacity so that it all still links together. 

The first page i wanted a simple illustration of the front of the crown, that way it would accompany the brand guideline identity and make it clear what was going on. 
The next board is all about the reception, the keys signage etc and using the stoke i have outline this here. 
With regards to the corridor i have done this a little bit more complicated, this is because ida tend to also incorporate the fact that visuals would also go across the furniture inside. This is important because i want to emphasise that the brand would go on everything. 
The bedroom is simpler again, just outlining the elements that would be branded again. 









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